Understanding new media 1999 what we wish to highlight from the past is what resonates with the twin preoccupations of contemporary media. Grusin, remediation is a defining characteristic of new digital media because digital media is constantly remediating its predecessors. It surfs the third wave in the technologizing of the word. Instead, new media transform older media, retaining some of their features while discarding others. They argue that new visual media achieve their cultural significance precisely by paying homage to. They define remediation as the representation of one medium in another. The authors note in the preface that the book began. Mediation marxist theory and media studies wikipedia. They define the concept of remediation as the mode in which the computer refashions older media and as well the mode in which older media refashion them in the environment of the computer 2000. It was used for a seminar presentation to introduce the reading in my graduate course. This video is an introduction to the book, remediation. Interaction design, digital art and the myth of transparency with diane gromala, both published by the mit press, and other books. Understanding new media, authors jay david bolter and richard grusin argue that new media is only new in the way it presents old media. In understanding new media logan expertly serves to update understanding media to analyze the new media mcluhan foreshadowed and yet was never able to analyze or experience.
They use the terms immediacy, hypermediacy, and remediation often throughout the book, and despite their claim that you dont have to read the book front to back, you absolutely have to read the. Bolter and grusin placed new digital media, specifically visual media, within the. Understanding new media coauthored with jay david bolter, which is nationally and internationally regarded as a founding text of the field of new media. The basic function of this book is to reinforce an already apparent bias in favour of new media as. Understanding new media by jay david bolter in doc, fb2, rtf download ebook. All content included on our site, such as text, images, digital downloads and other, is the property of its content suppliers and protected by. And like the genealogy of remediation, our books genealogy is one of historical af. Everyday low prices and free delivery on eligible orders. Understanding new media bolter and grusin 1999 proposed a theory on media evolution that attempted to break with the myth of the newness of new media and the linear supersession of older media by newer ones their main target, although this is not the explicit program of the book, is definitely marshall mcluhan, whose teleological understanding new media is clearly meant to. Youtube, youtube channel, video marketing, youtuber, igtv, erika vieira, video, instagram electratone. Rumors have begun to emerge recently that postmodernism is dead. Remediation is a media theory which focuses on the incorporation or representation of one medium in another medium.
Remediation demonstrates that such can be said for other sorts of books also. A new framework for considering how all media constantly. Understanding new media, sought to describe how media forms interact with one another through remediation and the way that this media practice invokes the interrelated processes of immediacy and hypermediacy. Individuals will contribute meaning, modify and reform ways of understanding media, and. Oct 30, 2012 remediation, coupled with participation and bricolage 2 will figure heavily into a greater sense of individual involvement in media. I found the ideas of possible influences of new media on the determination and understanding of self particularly. Transparent immediacy, hypermediacy, and remediation are the three traits of the authors genealogy of new media. The authors argue that the new media of the 90s pay homage to earlier forms and thereby. Remediation is their name for what happens when you take the features of one medium and put them into another medium. Individuals will contribute meaning, modify and reform ways of understanding media, and assemble personal versions of that media 2. Glogster was also instantiated in michaels multimodal composing, given that he was using features of more familiar media e.
In their own words, remediation is the way in which one medium is seen by our culture as reforming or improving upon another 59. Richard grusin richard grusin is professor and chair of english at wayne state university in detroit. The notion derives ultimately from marshall mcluhan, understanding media. Read download understanding new media pdf pdf download.
Digital media can best be understood through the ways in which they honor, rival, and revise 10 other media. Think of how the laptop adopts features of earlier media such as the typewriter and the. Understanding new media the mit press new ed by bolter, jay david isbn. A new framework for considering how all media constantly borrow from and refashion other media. This book is therefore accessible to those, like myself, with little experience, but much interest, in new technology. Genesis of the media concept university of pennsylvania. Understanding new media mit press, 1998 remediation is an important book. One media grows out of another, creating an entangled vine. Understanding new media by jay david bolter and richard grusin the main theme of this article was that no medium or single media event does its cultural work in isolation from other media, any more than it works in isolation from social and economic forces. They call this process of refashioning remediation, and they note that earlier media have also. Remediation is the formal logic by which new media refashions prior media forms.
Live pointofview television programs show us what it. Remediation, coupled with participation and bricolage 2 will figure heavily into a greater sense of individual involvement in media. Jan 15, 2012 bolter and grusin 2000 pioneered the concept of remediation in their book remediation. Understanding new media is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with understanding media. All content included on our site, such as text, images, digital downloads and other, is the property of its content suppliers and protected by us and international laws. I found the ideas of possible influences of new media on the determination and understanding of self particularly seminal. They use the terms immediacy, hypermediacy, and remediation often throughout the book, and despite their claim that you dont have to read the book front to back, you absolutely have to read the chapter that defines said terms or youll be very lost.
It surfs the third wave in the technologizing of the word, from orality to literacy to mediacy media literacy or secondary orality. David bolter and richard grusin written by nell farrell a movie based on a novel, a written description of a photograph, a painting reproduced in a. A new framework for considering how all media constantly borrow from an. Jay david bolter is wesley chair of new media and codirector of the augmented media lab at georgia institute of technology. Tv integrated with a computer to form a digital video recorder such as tivo system 31. Understanding new media pdf download pdf book library. For the concept of remediation, see jay david bolter and richard grusin, remediation. As the title states, this text seeks to help readers understand new media by highlighting what is and isnt new about it by using the theory of remediation. Pdf on jan 1, 2006, stephen dobson and others published remediation. In this richly illustrated study, jay david bolter and richard grusin offer a theory of mediation for our digital age that. This book was most enligthening, it explained in a very structured form, what it is we were doing when creating content for new medias. Picking up from mcluhan, media theorists jay david bolter and richard grusin, in their 1999 book remediation. Oct 02, 2014 this video is an introduction to the book, remediation. Bolter and grusin 2000 pioneered the concept of remediation in their book remediation.
Apr 14, 2001 the authors of remediation will basically agree with this, or at least they would if they bothered to understand it before carelessly appropriating it from mcluhan, yet they fail to offer any kind of involved program for it, and instead rely on their mistaken notions about the civilizing nature of new media to correct or improve the human. Understanding new media with richard grusin, windows and mirrors. Media critics remain captivated by the modernist myth of the new. A movie based on a novel, a written description of a photograph, a painting reproduced in a gallery in cyberspace. Our definition of new media is similar to the definitions of other authors. David bolter, richard grusin and a great selection of related books, art and collectibles available now at. The coexistence, or to be sure coevolution, of old and new media. Understanding new media is an important, perhaps even great book. Understanding new media, cambridge, mit press, 1999, 295 pp. Richard a grusin remediation emphasises how all forms of media constantly borrow from and refashion other types of media. Jan 06, 2000 a new framework for considering how all media constantly borrow from and refashion other media. University of oklahoma, school of library and information studies, 401 west brooks, norman, oklahoma 73019. Richard grusin remediation emphasises how all forms of media constantly borrow from and refashion other types of media.
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